Women’s Supplement Usage Declines
Wednesday, February 13th, 2008Women appear to be leaving the Vitamin and Nutritional Supplement category in significant numbers, according to TABS Group, a marketing research and consulting company based in Shelton, CT. In a study 1,000 respondents across the U.S. fielded by TNS (LSE: TNS.L) and sponsored by TABS Group, 66% of Men and 66% of Women claimed to use Vitamins and Nutritional Supplements. While male incidence held steady vs. a similar study conducted by TABS Group in December 2005, the incidence of women represents a dramatic 13% drop during that period. The decline in usage was not completely broad-based, as the decline was isolated to just women in the 30-59 year old age range.
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