Yet another reason to skip karaoke: Loud music makes you drink more—and faster, reports a study in Alcoholism: Clinical and Experimental Research.
Beer drinkers who sipped in quieter bars ordered an average of 2.6 brews during a one-hour stay.
Those who imbibed in pubs where the music volume forced them to shout ordered an average of 3.4 beers in the same amount of time and chugged each one 21 percent faster.
It’s simple mouth math: Loud music kills your convo, so you drink more because you’re chatting less, explains lead author Nicolas Guéguen, Ph.D., a professor at the University of South Brittany in France.